See the World Through an Israeli Lens

The Israeli sports brand SWIFT was born from a passion for sports and innovation - offering professional eyewear for running, cycling, skiing, snowboarding, water sports, off-road motorbiking, and more.

What makes SWIFT unique is its one-pair-fits-all approach; one pair of glasses suited for multiple sports. You can easily switch from running to cycling, from surfing to beach volleyball — no need to change glasses.

It All Started with Yuval

Yuval, the founder of SWIFT, is a skier from the Golan Heights. He repeatedly found himself facing rapidly changing weather conditions - harsh sun, heavy fog, thick snow — each demanding a different lens.

The solution he found at ski resorts was extremely expensive, and instead of compromising, he decided to create his own: smart glasses with two interchangeable lenses, perfectly adapting to light and terrain conditions.

Yuval, a lover of both sport and style, ensured that the design wouldn’t only be functional, but also elegant, bold, and full of character.

The inspiration behind the design came from the northern landscape - the snow, the crisp light, and the wild nature of the Golan Heights - giving SWIFT glasses a truly authentic Israeli identity.

This is how SWIFT glasses were born: elegant, durable, and built to the highest professional standards - proudly made in Israel at a fair price.

Blue and White in Spirit and Vision

Yuval, who grew up in the Golan Heights and started the business in Kiryat Shmona, was forced during the war to move operations to the Golan due to the evacuation of Kiryat Shmona.
It was a major challenge for the business, but Yuval never stopped believing in the product’s high quality and strong demand, even through the toughest of times.

Even during reserve army duty, his amazing team continued to develop, produce, and support Israel’s sports community.

Israeli Innovation Winning Over Europe

At SWIFT, every product is tested by professional Israeli athletes and only released to the market once it’s been improved to perfection.

Yuval’s vision is to put Israeli athletes in the spotlight, turn SWIFT into the #1 sports brand in Israel, and expand throughout European markets.

And it’s already happening: European ski teams are embracing the Israeli brand and showing incredible results.

SWIFT! Israeli Pride That Follows You on Every Trail, in Every Weather, and in Every Dream.